Sanlu who ruined?.

<P> 9 18 morning at 8:30, Heping West Road Shijiazhuang, Hebei, 539, is still the focus of attention in China and around the world. .Sanlu milk powder incident came to light nearly a week, Sanlu Group headquarters was difficult to control the emotions of many parents surrounded by police officers blocked the entrances of each here, including the staff quarters. .</ P> <P> Sanlu milk powder production lines have all been discontinued, thousands of workers to undergo, the gate covered with yellow earth of the "Notice" and "internal electricity for" are issued by the relevant government departments to deal with this from .major food safety accidents related approach. .Rigorous registration, the continuous influx of angry parents, the plant, a young mother distraught: "We believe that Sanlu, the child has kidney stones!" </ P> <P> However, this was founded in 1956, .witnessed the path of modern development of national dairy companies have to face not only a moral torture. .Return area west of the plant, a trucks, tricycles lined up waiting for the irregular force, looking at the back of a constant stream of trucks, filled with anxious eyes of agents, anger and helplessness. .</ P> <P> selling Sanlu products because they are subject to local quality inspection, industry and commerce, public security departments to chase to intercept and return the baby raging parents, in ruin, in jail edge. .In desperation, they refuge ceremony to ask for arrears collection to Sanlu to recall the product and the necessary funds. .</ P> <P> as the perpetrators of a serious security incidents, the only liquidity Sanlu did not cover all kinds of back claims, 9 the end of the cash flow has been basically broken. .In the September 18, dealers can not get a refund in the entire office building in panic looking for responsible people. .Braving strong protests, Sanlu channels responsible Song Changjiang just came out, Shijiazhuang name along with the town of Pavilion Pianxiang agents he shouted: "I tell you, Sanlu to stand up, we have to win over the living .and give us solve this problem! "</ P> <P>" Do not worry, Sanlu was a honest business. "Song Changjiang try to speak slowly. .</ P> <P> "We just believe in your pack of lies, national inspection-free products, it ended up today." Lian Shun Pavilion Buyiburao </ P> <P> "The Chinese government is the overhaul of dairy industry .Sanlu did not say the overhaul, the Government will not matter, you wait. </ P> <P> Song Changjiang raise his voice, trying to convince even the Shun Pavilion, but the two quickly fall into an argument. </ P> <P> at the moment, .overtly or covertly in the smell of gunpowder in the Sanlu everywhere. In addition to nearly irrefutable condemnation and stagnant business, are at all levels of local government and the investigation team after the takeover, the former chairman, general manager and Party secretary, Tian Wenhua, has been dismissed. to .September 22, AQSIQ Minister Li Changjiang, Wu Xianguo party secretary of Shijiazhuang City, the mayor Jichun Tang, Vice Mayor Zhang Fawang, and Shijiazhuang City on a number of food quality and safety of all of the executive branch chiefs sacked - Evolution of milk powder incident .China's dairy industry as well as "Made in China" the biggest scandal ever. </ P> <P> the Sanlu, is in one of the most turbulent eddies, a step fall in the woods. Tian Wenhua has been detained for a criminal .species to experience a strong sense of weightlessness that. The 66-year-old national model, "March" Hongqi Shou, enjoy the special allowance of State Council, the National Advanced Worker of quality management into the milk plant 42 years ago, in 1987 in charge of Sanlu. .Under her rule, Sanlu from a small workshop to the largest market share in China milk companies, and with a wide range of product strategy and initiatives such as the introduction of foreign well-known dairy brands. to accompany her career in San Lu .near the highest point of the brand vitality of the occasion, he was blasted to fell the bottom. </ P> <P> However, Zhang Zhenling successor of fields, the situation is reversed. The former vice president stepped in too late or even .replacement of office, four-story office building located in the corner office, under the lights dim in the corridor seems simple and small, with annual sales of 100 billion corporate identity does not match. </ P> <P> but perhaps, this is and .Sanlu most closely matches the reality of the external image. In the chaotic desk, Zhang Zhenling body half bent the phone: "Sanlu is now very difficult, really there is no way, can not hurt. ."September 18 is Zhang took office the next day, his eyes red, hair disheveled, in the past 6 days 10 hours sleep. He can not, as the peak time as confidence in the future Tian Wenhua, waiting only Sanlu .is suffering the fate. </ P> <P> near the Technology Center at the Sanlu Group, the front wall, two rows of gold characters is particularly striking: competition is not our purpose, dedication to the community the highest quality products and services is the hope .fundamental. But when Sanlu case as a negative history of loading in China dairy industry, one can not help but question, what is the power to force this Zengyi quality-oriented enterprises, to become the unspoken rules and opened the industry, the ultimate heavy shady characters .? </ P> <P> Lame </ P> <P> "shame ah, out of this kind of thing ... ..." at 11:00 on September 18, Zhang Zhenling to the conference room, choking back tears, nearly a hundred agents to .After the first sentence to say, he wiped his face red from tears to one side with a paper towel, while a cigarette with a sigh point. </ P> <P> agents just established a National Agents Alliance here, ready to .City sit-in to play Banner, but Zhang Zhenling quiet performance of the site. </ P> <P> "I took over in such a critical moment, a lot of pressure, the provincial government leaders talked to me, that first of all to maintain stability in the money .not a problem. ."Zhang Zhenling forced smoking a cigarette says. But in fact, only the formula returns the funds needed at least 5 million, other products need hundreds of millions, the two main lending banks have abandoned the deer, the two pen unexpired .close to 2 million loan was drawn back. "We are extremely difficult, but the report has been submitted to the provincial government hoped that by 500 million through asset-backed emergency, of which 1-2 billion of funds used to address dealer issues. ."Zhang Zhenling said sincerely. </ P> <P> at least at this moment, many dealers were moved. Chang pressure can be imagined, more than a dozen meetings a day, the survey group conversation, deal with universal condemnation ., dairy farmers in an emergency, shortage of funds, taking into account the resumption of production, stable workers, to strengthen quality control ... ... </ P> <P> Sanlu's management does not look so innocent. at least in July, found that Sanlu is still the problem .have the ability to damage control in a certain range. "fool agents conceal the fact that they only cause of the current situation irretrievable. ."Even Shun Ting told the" Global Entrepreneur. "From 10 July to 8 rounds of the end of the recycling process, the Sanlu product quality has never been open to the agents, but rather to replace the logo for promotional packaging and a new ground ., resulting in response to those few dealers. </ P> <P> early as the end of 2007, Sanlu has been reflected in remote rural areas has received, said Sanlu baby milk powder after eating, the baby appears in the urine or urine discoloration .particle phenomena. In mid-June this year, even infants and young children suffering from kidney stones receives treatment information to the hospital. </ P> <P> 7 24, 16 samples will be commissioned by Sanlu Exit Inspection and Quarantine Technology Center of Hebei .detection, and August 1 was the result of chilling. And just two days ago, Sanlu had just sent to the various agents of the "infant urinary crystals and kidney stone problems of interpretation", requiring the terminal to the weather .overheating, drinking too little, too much dietary fat, protein and other reasons too to appease consumers. </ P> <P> Sanlu knew crises management. August 1st night, Tian Wenhua, Zhang Zhenling, deputy general manager of the tree but in Cai .management within an immediate meeting to discuss how to minimize losses and protect Sanlu brand. The next morning, Sanlu Corporation Board of Directors held an emergency conference call to discuss solutions. Sanlu is a joint venture stock company, the Board 7 .directors, 4 called the Chinese side, 3 of whom are representatives of New Zealand's Fonterra. </ P> <P> that situation, the foreign requirements Sanlu to recall the market in the shortest time distribution of the contaminated milk powder, and .report immediately to the Chinese government. 17:00, Sanlu Group will report on the situation in Shijiazhuang municipal government, the food safety regulator, the city Food and Drug Administration and other departments. </ P> <P> day, Sanlu not yet .a library of 2,176 tons of infant milk powder was sealed, and plans to recall products being sold on the market. Unfortunately, the Shijiazhuang city government after receiving the report, did not report a higher level of government, urged Sanlu to recall only .products. widely speculated that Sanlu Shijiazhuang city government and the exposure for fear of harm China's image before the Olympics, and the choice of such means as they reached an agreement with the victim to remain silent. </ P> <P> this moment, Sanlu Milk Division, .Sales Department, the Department of their media division of labor, trying to milk inspection, product exchange, increase brand advertising and promotion of soft paper, the "Sanlu", "kidney stone" of the associated block trace. It is reported that Sanlu had spent 300 .million advertising investment framework agreement, in exchange for Baidu to delete negative information. is slow and hide the truth recall a lot of time delays. In an August 18 marked "important, accurate and urgent" message to the dealers " .notice ", the Sanlu shelves and storage terminals around strictly on August 23 in the product exchange is completed, but not yet explain the reasons for replacement. </ P> <P> mass transfer cargo, or cause some dealers on product quality .great suspicion, "I was asked, is not the product in question, sales representatives boldly said, quality is no problem. ."A Shijiazhuang agent said. The transfer cargo effect is still poor, tainted milk still in circulation. </ P> <P> way Sanlu secret replacement slow way from the market caused great dissatisfaction with Fonterra .. Fonterra had reported the matter to New Zealand Prime Minister Helen • Clark, who in the September 8th to bypass directly to notify the government of Hebei Province of China central government. This day, it is difficult to cover up the truth of the Shijiazhuang Municipal Government in Hebei Province .reported Sanlu milk powder issue. And on Sept. 11, was hidden for six months the occasion of the guilt of plain world, there are already two babies to leave the earth. </ P> <P>.