Tuesday, January 11, 2011

Simmons bankruptcy disclosure of adverse economic fear subsidence signals United States the second recession

The world's largest manufacturer of mattresses — Simmons (Simmons) recently filed for bankruptcy protection, revealed a very dangerous signal: United States economic fear will fall into recession in the second wave.

The business news "reported that United States is the world's most diligent replacement soft mattress, replacement mattress faster than Chinese people replace the speed of the mobile phone. It was attributed to United States persons bed and frequent, intensive things.

But experienced financial tsunami has tumbled United States United States economy, increasing Centerless "did" mattress also became the most durable consumer goods. This leads to have one hundred years of history, Simmons sales stagnant, a serious decline in performance, had to seek bankruptcy protection.

Mattress index as economists observation of important indicators of economic boom: economic prosperity, mood, copulation frequently, soft mattress natural sales boom; and economic depression, everything not confuse couples troubles, ox tears, thinking not in bed, mattress sales decline in the natural line.

People who were born, love, death, life were born more than a third of the time is spent in bed.

And Simmons is also a symbol of United States lifestyle. Simmons (Zalmon Gilbert Simmons) is the world's first soft Spring mattress of inventors, when the world is still asleep in hard plank, already successful in the United States entrepreneur Mr. Simmons began thinking hard how to allow yourself to sleep better. So he developed the world's first soft Spring mattress. United States human life is this entered the era of "lathe, Hollywood movie" of the United States were not in the car is on the bed. "Open your eyes to open the car ran over the world, close your eyes on the beauty of Yosemite and slept in Simmons bed."

China's first sleep Spring mattress is the Empress Dowager Cixi. At that time only the Riverside sleep your body can afford expensive Simmons.

1935, Simmons first enters the Chinese market, decades after a comeback. Now China has become a spring growth best overseas markets.

But Simmons in United States domestic but can't.

United States people are most afraid of is their way of life is changed: If the Chinese people have slept in the spring, United States people are sleeping hard beds, in the end they are. But a financial tsunami, the United States is changing the way of life. They began carefully save money, the United States domestic savings rates increased by the negative 5% to 12%; United States as people replace the mattress speed significantly slowed, it is difficult to pick on the dump to 70% of the new Spring mattress.

So from Simmons company bankruptcy can be seen, the impact of the global financial crisis, it is far from over.

1 comment:

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